You & Me
The Challenge
You & Me, a new biscuit company, wanted to step into a market already filled with
heritage brands and everyday favourites. They needed a name and identity that didn’t just sit on
a shelf but connected emotionally - warmth, sharing, togetherness - without losing freshness and
fun.
The Idea
We called it You & Me - a name as simple and inviting as breaking a biscuit with someone
you love. The idea was to make the brand not just about biscuits, but about moments of bonding.
The Magic
From designing a logo that felt playful yet premium, to packaging that stood out with
bright palettes and clean storytelling, we crafted an identity that was both modern and
heartwarming. Every detail - from the curve of the ampersand to the crunch suggested in the
graphics - was designed to make the brand irresistible at first sight and first bite.
The Result
A biscuit brand that instantly clicked with its audience. You & Me brought freshness to the
shelves, a smile to the consumers and a new flavour of togetherness to the market.
